Let "Chinese Red" become the bright color of the party history education

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To enhance the red tourism, we must be problem-oriented, use tourist experience and demand as the primary starting point, identify "software" and "hardware" weaknesses and deficiencies, improve infrastructure support, and do a good job of red tourism project design, development, and operation. We must rely on resources, take advantage of opportunities, make the necessary efforts, vigorously cultivate the "red tourism" brand, and continue to expand external influence; strengthen the typical demonstration to lead according to specific case to form a cluster effect, and comprehensively promote the quality and efficiency of local red tourism.

"If faith has a color, it must be Chinese red!” Let’s walk into the revolutionary memorial and relive a period of passionate burning years; to the martyrs’ cemetery to remember the heroic deeds of the revolutionary ancestors; to the red sites to look for the imprint left by history ... red tourism has become the new highlight of this year's National Day tourism. Beijing, Shanghai, Jiaxing, Changsha, Nanchang, Zunyi, Yanan and other places have become the most popular red tourism destinations.

Beijing has fully utilized red resources, aggressively cultivated red tourism, and provided a wide range of red culture learning and education items for the National Day cultural tourism industry. Xiangshan Park, for example, hosted the "Red Xiangshan in My Eyes - In-depth Tour of the Former Sites of Xiangshan Revolutionary Memorial Hall," which provided guests with a profound red culture baptism as well as a vivid patriotic lesson.

"We should make effective use of red resources, carry forward red traditions, and pass on red DNA," said General Secretary Xi Jinping. "Beijing Cultivate the Construction of International Consumption Center City Implementation Plan, Cultural Tourism Consumption Potential Release Supporting Program", which was recently introduced, emphasized the need to cultivate the "red tourism" brand, accelerate the development of red theme products, and create a set of bases that integrate sightseeing, teaching, training, and experience as one of the national first-class patriotic educations.

People's desire to learn about revolutionary history and experience revolutionary culture has grown in recent years, as has their interest in red tourism. Ctrip released the "Red Tourism Big Data Report for the First Half of 2021" in June this year, which shows that the booking volume of red tourism scenic spots increased by more than two times in the first half of the year, with post-80s and post-90s users accounting for 70% of the total, and post-00s users placing orders for red tourism scenic spots increased by about 2.5 times compared to the same period in 2019. During this year's National Day, many young people prefer red tourism, which involves revisiting red memories, visiting revolutionary places, and learning red stories. According to Feizhu's data, the number of red tourism bookings increased by more than 100 percent after 90 years, and by more than 130 percent after 00 years, among those who traveled on National Day this year. In recent days, the film "The Battle at Lake Changjin" has sparked interest in Liaoning's red tourism resources, with Dandong, Shenyang, and other locations experiencing a brief surge in red tourism.

How can we strike while the iron is hot and capitalize on the momentum to increase red tourism even further? How can red tourism become a viable alternative for more people to travel while accounting for a larger share of total tourism revenue? All of these are critical concerns that must be thoroughly researched and resolved around the world.

First, we must be problem-oriented, use tourist experience and demand as the primary starting point, identify "software" and "hardware" weaknesses and deficiencies, improve infrastructure support, and do a good job of red tourism project design, development, and operation.

Second, we must rely on resources, take advantage of opportunities, make the necessary efforts, vigorously cultivate the "red tourism" brand, and continue to expand external influence; strengthen the typical demonstration to lead according to specific case to form a cluster effect, and comprehensively promote the quality and efficiency of local red tourism.

Last but not least, we should rely on technology to empower and activate red culture's allure. Actively promote digitalization, networking, and intelligence in the field of red tourism; promote the transformation of red tourism from static to dynamic; enhance interactive experience; and allow tourists to be instilled with red culture in the embellishment, so that red culture vitality is stimulated, and the charm is manifested.

“A single flower does not make a spring.” All places should cultivate the "red tourism" brand as a grasp, with a more positive attitude and pragmatic and powerful measures, dig local tourist resources and constantly expand the advantages of red cultural resources, so that the red tourism business becomes more and more prosperous, effectively pass on the red gene well, and let "Chinese red" becomes the bright color of the party history education, thus injecting a strong spiritual momentum to promote high-quality development of economics and society.


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